Introduction
Thailand, known for its rich culinary culture and diverse gastronomic traditions, attracts many entrepreneurs who want to open a restaurant business. In this article, we will look at the specifics of the restaurant business in Thailand, from the choice of concept and location to legal aspects and marketing strategies.
Choose a concept and location
Restaurant concept
1. Traditional Thai cuisine:
Popular dishes: tom yam, pad thai, green curry, mango with sticky rice, fried rice, seafood.
It attracts both locals and tourists who want to taste authentic dishes.
2. International cuisine:
Restaurants with European, Japanese, Italian, Indian and other cuisines.
It is in demand among expats and tourists looking for diversity.
3. Fusion restaurants:
Mixing different culinary traditions to create unique dishes.
It attracts creative gourmets and young people.
Location
1. Tourist areas:
– Pattaya, Phuket, Bangkok, Koh Samui.
– The high flow of tourists ensures stable demand, but only in high season (October-March).
2. Areas with high population density:
– Local markets, shopping malls, residential areas.
– Attracts locals and expats.
– Commercial and business districts:
3. The central business districts of Bangkok.
-It is focused on business lunches and corporate dinners.
Legal aspects
Business registration
Company type:
– Registration as a private enterprise or a limited liability company (LLC).
– Foreigners are recommended to create an LLC with Thai partners (51% of the shares should belong to Thai citizens).
Licenses and permits:
– A license to trade in food products.
– Sanitary permits and certificates.
– A license to sell alcohol (if required).
Taxes
Corporate tax: 20% of the company’s profit.
Value added tax (VAT): 7% on all sales.
Income tax on foreign workers: progressive scale from 0% to 35%.
Initial investment to open a restaurant in Thailand
Opening a restaurant requires significant initial investments. Let’s look at the main categories of expenses in order to assess the necessary investments to launch a mid-level restaurant in a tourist area, for example, in Phuket.
1. Rent and repair of premises
– Rent for 6 months (advance payment): $18,000 ($3,000 per month * 6 months)
– Renovation and interior design: $20,000
2. Equipment and inventory
2.1 Kitchen Equipment: $15,000
– Stoves, refrigerators, freezers, dishwashers, etc.
2.2 Furniture and Interior: $10,000
– Tables, chairs, bar counter, decor.
2.3 Tableware and Cutlery: $5,000
– Plates, glasses, cutlery.
3. Licenses and Permits
– Licenses for food and alcohol sales: $3,000
– Sanitary permits and certificates: $1,000
4. Marketing and advertising
– Initial marketing expenses: $5,000
– Website creation, advertising on social networks, printed materials.
5. Stock of products and ingredients
– Purchase of products for the first month: $15,000
6. Operating expenses for the first month
Staff salary: $10,000
– Including an advance payment for employees.
– Utilities and minor expenses: $2,000
7. Company registering and work permit obtaining for a foreigner director.
7.1 Company registration – $1,000
Registration of a company in the registry, opening of a bank account, primary corporate documents.
7.2 Foreign Director’s Work visa – $4,000
Registration of a Non-B Visa, registration of a work visa, registration of a work permit.
Final initial investment
Conclusion
It will take at least $109,000 to open a mid-level restaurant in a tourist area of Thailand such as Phuket. Opening a restaurant business in Thailand can become a successful and profitable enterprise if you choose the right concept, location and effective management. It is important to take into account all legal and financial aspects, as well as develop strategic plans to attract and retain customers. With the right approach and attention to detail, your restaurant can become popular and in demand among both locals and tourists.
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